Real Estate Social Media Blog

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It's A Bird! It's A Plane! No It's The New Mac Mini!

The New Mac Mini

Old Mac Mini

Many of you have probably seen the old mac mini.  It's a 6"x6"x2" computer that sports a 2.26 ghz Intel Core 2 Duo processor, and ran on 13w of power.  For under $599.  That was the old Mac Mini.  You may have recognized in on the desks of your fellow professionals, in design marketing offices, and currently run the majority of ActiveRain's Computer force.  

True Story

My mom currently has a PC that is 4 years old and is slower than dirt.  She has several programs that are PC only, so I explained that Mac has a program called Boot Camp that will allow you to run Windows XP or Vista, and run all of her PC programs for her business.  I have encouraged her to purchase a Mac because of their history of reliability, ease of maintenance, and value.  So we went to Best Buy to shop for a new computer (I of course was encouraging her to buy a Mac) and we came across the old Mac Mini.  The Best Buy sales rep said that we can't get a copy of a Mac Mini because their stock has depleted.  You can't find it anywhere.  He then said Apple only does this when it's about to unveil a new version of a product.  Apparently Apple has gotten so good at keeping things hush hush that even their own sales reps in major electronics stores across the country were in the dark on the release date of the new mini.  I come into work this morning to see my co-worker looking on a blog site at what appears to be a Mac Mini.  STOP THE PRESSES! 

APPARENTLY...

New Mac Mini Front ImageToday, June 15th 2010 Apple released the new and vastly improved Mac Mini!  Available for ordering TODAY is this new powerhouse computer, that starts at only $699.  I believe the main reason the majority of the U.S. public has not switched to a Apple computer is because of the price.  The Mac Mini is their answer to such a need, being incredibly energy efficient, and being affordable, this tiny little Tsunami in a box is exactly what a new college student, or business owner needs to power their career.   

In addition to all the specs below, the thing that impresses me most is Apple's ability to run this tiny monster on 10w of power.  If you are looking for a powerful computer solution that reduces carbon footprint, this is it. 

The Operating System Myth: My MLS Software won't run on Mac!

Mac has a program called Boot Camp, which allows you to install and run Windows on your new Mac OSX Snow Leopard.  All of those PC programs you've spent $1,000's of dollars on, can easily be installed and run on your new Mac, with the Boot Camp program.  The excuse to NOT own a Mac is over people.  

 

The Specs:

"Yah yah, it's all well and good, but what's this little stick of dynamite sporting under the hood?"  Some of the major improvements over the old mac mini are the memory capacity, size change, and built in power supply.  The new mini can support up to 8GB or DDR3 ram, running on a 2.66 Intel Core 2 Duo processor.  The graphics have received a shot of adrenaline with the NVIDIA GeForce 320M, which uses 256MB of DDR3 ram shared on the system.  Because of this massive graphics upgrade, you can run virtually any HDTV through it's new HDMI out, and the mini DisplayPort and run graphics with resolution up to 2560 x 1600, larger than most monitor resolutions.  You can also run the displays in dual mode, so you can have multiple displays running at the same time, with perfectly crisp clear images and no lag.  

For those of you that don't speak Geek, what all that means is that it is fast, VERY FAST, has a incredible picture, And is easy to maintain, and will not slow down over time.

Size:

  • Mac Mini DimensionsThe size of the new Mac Mini is smaller than its predecessor, only 1.4" H x 7.7"W x 7.7"W and only weighs 3.0 pounds.

 

 

 

 

 

 

Processor and Memory:

 

 

  • 2.4 Ghz or 2.66 Ghz Intel Core 2 Duo Processor
  • 3MB on-chip shared L2 cache
  • 1066MHz frontside bus
  • 2GB (two 1GB SO-DIMM's) of 1066MHz DDR3 SDRAM; Supports up to 8GB
Graphics and Video Support:

  • NVIDIA GeForce 320M graphics processor with 256MB of DDR3 SDRAM shared with main memory.
  • Mini DisplayPort with support for up to 2560-by-1600 resolution
  • HDMI port with support for up to 1920-by-1200 resolution
  • DVI output using HDMI to DVI adapter (included)
  • VGA output using Mini DisplayPort to VGA Adapter (sold seperately)
  • Support for extended desktop and video mirroring across both ports
Communications

  • AirPort Extreme 802.11n Wi-Fi wireless networking5; IEEE 802.11a/b/g compatible
  • Bluetooth 2.1 + EDR (Enhanced Data Rate) wireless technology
  • 10/100/1000BASE-T Ethernet (RJ-45) interface with support for jumbo frames

 

 

Peripheral Connections:

 

 

  • Mac Mini PeripheralsOne FireWire 800 port (up to 800 Mbps)
  • Four USB 2.0 ports (up to 480 Mbps)
  • SD card slot

 

 

 

I frankly can't find any excuse not to go out and buy this little machine.  With it's vastly improved memory options, faster Processor, smaller sleeker design, energy efficiency, and Apple software for running PC programs, all for around $699, I can't find any reason for me not to own such an amazing machine.  Apple truly steps it up in every way with every product release.  Who knows, maybe someday we'll all be using something created by Apple.  I know I will!

 

 

Joel KruseJoel Kruse

Member Services

ActiveRain Corp.

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4 commentsJoel Kruse • June 15 2010 01:24PM

5 Steps to Social Media Success

 

Web 2.0 and Social MediaCheck this blog on Social Media Tips!  If you are looking for good pointers to follow on how to optimize your social media, these are great ones to follow.  If you are looking to market yourself online and want to get the most visibility that will actually generate a return on your time and money, then following these Social Media Tips will get you the best results.  

There are a lot of ways you can optimize your real estate web presence, and to ignore social media because we don't know how is not a valid option!  Your future 25-35 year old first time home buyers are going to be tech savvy and social media driven.  Are you?

Visit my blog for more tips and advice at www.activejoel.com

 

 

Via Vanessa Rosenblum (ProREA Staffing):

By, Hillary Vickers

Social Media is changing the way we communicate with our clients and build relationships with prospects.  Used correctly it can be a powerful tool in growing your real estate business. 

Using these new tools effectively can sometimes be a challenge.  Here are five steps you can take to make the most of your social networking efforts.

1. Integrate and optimize your core Social Media tools

Your first step to Social Media Success is to decide which programs you are going to work with and then use them to their full potential.  For most agents the foundation of their Social Media toolbox should include: LinkedIn, ActiveRain, FaceBook & Twitter.  Make sure that you completely fill out your profile on each site. 

These tools work together in different ways.  For example, if you post something to your ActiveRain blog it will post to your personal blog and send a Tweet on Twitter.  Your Tweets can be automatically sent to FaceBook, and so on.  Link your Social Media sites together and to your phone so that you do not have to duplicate your efforts.

2. Define your brand and demonstrate it clearly online

Who are you and what is your value proposition?  If you have developed a logo for your business or created a website in the past you have probably already been confronted with this question.  It is not always easy to answer but it is absolutely necessary that you do.  Just like in traditional marketing the unique talents, skills and interests that define you also attract certain people to you.  Your online personality should be an extension of your real life personality and not an "alter-ego".

Your personal brand will shine through in the pictures you choose to post the look and feel of your Blog and Twitter homepage and the comments and content you post.  Define your brand based on the type of people you want to attract to your business.

3. Be Interested and Interesting

Networking online can be a lot like mingling at a cocktail party.  You can jump from conversation to conversation, connecting with people, learning something new and then moving on.  Just like in real life you don't walk up to a group and start talking right away.  Take a moment to assess the group, learn what they are talking about and then add value to the conversation when the opportunity arises.  If you are not sure how to participate in the conversation ask questions (be interested) then when you are ready to contribute make sure that your comments add to the conversation in a meaningful way (be interesting).

4. Spend as much time building relationships as you do building your network

Social Media shouldn't be thought of as a popularity contest measured by how many FaceBook friends you have.  The size of your next work matters but it is quality of your contacts that matter more.  You should always "Friend" new contacts soon after you meet them and you should continually look for ways to increase your network.  However, you should also spend equal or more time commenting on other people's posts, reconnecting with friends, and providing value to the friends you already have.

5. Participate daily

If you really want to use Social Media as a tool for generating business you must participate on a regular basis.  FaceBook and Twitter's ongoing conversations push your posts off of the first page fairly quickly and if you don't post regularly you will rarely be seen by many of your friends.

Follow these five steps and you will be on the path to Social Media Success!

Hillary Vickers is ProREA Staffing's Social Media Specialist.  She helps agents set up their Social Media accounts, works with them to develop their online brand image, and assists with the ongoing management of their Social Networking efforts.

Joel KruseJoel Kruse

Member Services

ActiveRain Corp.

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3 commentsJoel Kruse • June 08 2010 06:50PM

5 Steps to Being Successful on ActiveRain!

Follow these 5 steps to get a jumpstart on ActiveRain as a Newbie, or as a member who is looking to take their blogging to the next level. 


Step #1:  Watch my Welcome Video!

 

Upgrade Your ActiveRain Profile for $1

 

 

Step #2:  Take ActiveRain Blog Training

 

Newbie Resources

 ActiveRain Guide

 

 

One of the things you will want to do is learn how to blog on ActiveRain and rank at the top of a Google or yahoo search in front of consumers.

 

Below is a outline of our blog and RainMaker training program, along with a promo we are currently offering for recently active members who aren't public on the network yet:


ActiveRain blog training teaches you to:


  • How to title your blog
  • What to write about
  • How to write to get the best Google ranking
  • Blogging SEO (Search Engine Optimization)
  • How to have good keyword density
  • How to increase your business with blogging on ActiveRain
  • How to write good content that will produce leads

 

How we train:

 

We do live webinar classes twice a week on Tuesdays from 10-11am PST and Thursdays from 11-12pm PST.  These are our blogging 101 classes that cover the above topics.  It is the same content both days, so if you are busy and can't make it Tuesday, you can hop in on Thursday.  The training course is created for a busy Real Estate Professional.   You get One on One Help from ActiveRain Member Services, and a pre-recorded webinar of the blogging 101 so you can get started right away.

 

In addition to the initial training, you also have access to:

 

  • Blog Review Webinar Class on Mondays
  • Pre-Recorded Webinar of Blogging 101 so you can start right away.

 

ActiveRain University webinar classes, which cover topics such as:

 

  • Facebook for Real Estate
  • Twitter for Real Estate
  • Social Media Marketing for Real Estate
  • ActiveRain Q & A sessions
  • Sponsors such as Market Leader and RealBird giving free training on their products
  • And Much More....

 

What is included in being a Rainmaker:

 

  • Public visibility on ActiveRain
  • Top page Google potential
  • Outside Blog with its own domain name and URL  (i.e. www.joelsellsrealestate.com
  • Posting in www.localism.com very popular in search engines
  • Blog Training


Become a RainmakerStep #3:  Upgrade Your Profile For a $1 to Public Visibility (RainMaker) so You Can Reach the 1st Page of Google with Your Blogging.



1.  Log into your profile

2. visit  www.arpromo.com/training1

3. fill out the billing information for the $1 month and click upgrade



If you would like some examples of Rainmakers Blogs on the 1st Page of Google click on these links:






 

Step #4: Read, Print off, and Follow these Tips for Writing Your Blog:  Click Here




Step #5:  Call or Email Me With Any Questions M-F from 8-5 PST


Joel Kruse - Rainmaker Trainer


My Direct Line: 206.470.2903


Email: joel@activerain.com



http://activerain.com/joelkruse


 

Joel KruseJoel Kruse

Member Services

ActiveRain Corp.

Follow ActiveJoel on Twitter

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4 commentsJoel Kruse • June 08 2010 06:27PM

Your ActiveRain Success Guide and Training!

ActiveRain LogoActiveRain Training and Help is just a few clicks away.  Have you ever wondered why so many people use ActiveRain?  Read through this intro and take advantage of being public and our blog training which is world class.  

 

Thanks for choosing to further your career with Blogging on ActiveRain!


My name is Joel and I am going to be your contact here at ActiveRain.  I'll be here for you while you take our Rainmaker blog training and become a blogging pro!  This is going to be a fun learning experience where you will maximize your time spent on ActiveRain and social media and see how easy it is to market yourself through blogging.  

 

Read, Print off, and Follow these Tips for Writing Your Blog:  Click Here

 

Social Media OptimizationExpectations for Success:


For you to start seeing measurable success with your blogging (i.e. Ranking on the 1st page of Google, receiving phone calls, emails, listings, closings) you will need to expect to write at least 3 blogs a week.  Read this blog to get ideas on what to write about.

 

Follow these and you will maximize your potential for business:

 

 

  • Blog AT LEAST 3 times a week (without blogs, how are people going to find you?)
  • Attend the SEO blog training class
  • Follow Our Training when writing your blog
  • Post at least 5 comments a day (stimulate conversation to create referrals!)
  • Re-blog once a day

 

You Can Contact Me anytime M-F from 8-5 PST.


Joel Kruse - Rainmaker Trainer

 

My Direct Line: 206.470.2903

 

Email: joel@activerain.com


ActiveRain TrainingLinks to ActiveRain Offered Blog Training


Blog Training Calendar:  Click Here

 

ActiveRain University Calendar: Click Here

 

Pre-Recorded Webinar for Download: Click Here


Follow the training when writing your content to get the most success!  Read blogs posted on www.activejoel.com for more tutorials and help on maximizing your blogging. 

 

IMPORTANT: IF YOU ARE NOT A RAINMAKER ON ACTIVERAIN, YOU ARE NOT PUBLICLY VISIBLE AND YOUR BLOGS WON'T RANK IN GOOGLE OR YAHOO.  TO TRY OUT BEING A RAINMAKER WITHOUT CONTRACT FOR 30 DAYS FOR A $1, LOG INTO YOUR PROFILE THEN CLICK HERE.   IF YOU ARE NOT A RAINMAKER, YOU WON'T BE FOUND BY CONSUMERS LOOKING FOR YOUR BLOGS.


How to Upgrade to Rainmaker:


 

1.  Log into your profile


2. visit  www.arpromo.com/training1


3. fill out the billing information for the $1 month and click upgrade

 

 

Thanks for being on ActiveRain, and get ready to start singing in the rain!

 

Joel KruseJoel Kruse

Member Services

ActiveRain Corp.

Follow ActiveJoel on Twitter

Stay Connected With Me

Follow Me on Twitter Let's Be Friends on Facebook Read My Profile on LinkedIn View My Videos on YouTube Visit My Outside Blog Stumble Upon Joel Kruse Digg Joel

 

 

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4 commentsJoel Kruse • June 08 2010 01:23PM